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Media agencies

Books built for the agency P&L

Retainers, media spend pass-through, freelance creatives, and per-client margin. Without the spreadsheets.

Built for Performance, creative and digital agencies · From €38/mo on the Standard plan.
What you get
  • Per-client margin live · campaign-level P&L
  • Media spend categorised against the project, not your gross profit
  • Freelancer vs employee status flags from Revenue's code of practice
  • Retainers automated · pass-through invoicing one-click
What's painful today

The reasons media agencies hate their books

If any of these sound familiar, you're not the problem - your tools are.

  • 1Media spend on Meta + Google flows through your books but it's clients' money - easy to misread your margin.
  • 2Freelance designers, video editors and copywriters bill ad-hoc - categorisation eats half your bookkeeper's day.
  • 3Client retainers vs project fees vs pass-through invoicing on the same platform.
  • 4Justifying margin on a campaign when the CMO asks why fees are high.
How Freemi Books solves it

Built for media agencies

Each capability is part of the platform · not a bolt-on. No app store, no integrations to wire up.

1
Project margin
Vodafone Q2 brand, AIB mortgage acquisition - live margin per campaign with media spend, freelance, internal time and SaaS broken out.
2
Pass-through invoicing
One invoice line for fee + one for media spend pass-through. Both VAT-correct, both tied to the project.
3
Freelance creative ledger
Designers, editors, copywriters, devs - billed as suppliers, tracked YTD, AI flags employment-status risk.
4
Retainer automation
Recurring monthly invoices on the 1st, Stripe + GoCardless links, dunning auto-managed.

Try it for media agencies today

The demo is seeded with realistic data. Sign in, click around, ask Freemi AI a question. No credit card.

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